Playa del Carmen has welcomed a new trendy hotel from Marriott’s Aloft brand just in time for the new year, right in the heart of the city. The entire Mexican Caribbean has grown exponentially in popularity over the last couple of years, and many hotel chains are developing new properties in the region, including Playa del Carmen. This latest addition is sure to be loved by many and is a great option for those hoping to stay near Playa’s famous 5th Avenue.